Vice President of Pac Avenue Record Label
Stockton California
Developed a multi-phase marketing plan for over 10 projects, covering PR, branding, website updates and playlist pitching.
Managed a team of 12 people, delegated A&R, marketing and business tasks to co-workers
Ensure proper copyright, licensing and PRO affiliation for publishing new records.
My work
Designed over 75 social media posts and facilitated three release events. (Using market research, audience analytics, creative marketing stunts).
Drafted and edited press releases and created and maintained a media list in Microsoft. Resulting in multiple radio and magazine placements and lasting relationships with local newspapers, blogs and influencers.
Album Curation
